For food creators & their audiences

Your recipes.
Your cart.
AI runs it.

PlatePay watches your content, auto-builds grocery carts for your followers, and fills Instacart orders — while you sleep.

80% of grocery shoppers start on social media
$0 converted without an agent
24/7 autonomous cart management
▶
Creator posts recipe
New content detected across platforms
⊕
AI extracts ingredients
Quantities, nutrition, substitutions mapped
■
Follower carts auto-update
Subscribers see new recipe + one-tap checkout
✓
Orders fulfilled via Instacart
Revenue flows to creator, retailer, and PlatePay

From scroll to shop in seconds

01
Detect
AI monitors food creator content across TikTok, Instagram, YouTube. New recipe? It's captured automatically.
→
02
Convert
Ingredients extracted, quantified, cross-referenced with USDA nutrition database. Every item mapped to available products.
→
03
Deliver
Subscriber carts update. Instacart checkout. Creator earns affiliate revenue. No manual work from anyone.

Built for creators who mean business

Not just another recipe app. A revenue machine running on your content.

Autonomous Cart Engine

Followers subscribe to your recipe feed. AI auto-builds their weekly cart. No prompting, no manual sharing.

Live Nutrition Scoring

USDA data + AI calculates macros and micronutrients per recipe. Followers see what they're eating before they buy.

Creator Dashboard

See subscriber counts, cart conversion rates, affiliate earnings, and which recipes drive the most purchases.

Re-engagement Agent

Followers who haven't reordered in 7 days get a personalized nudge with that week's best match from your content.

The problem

80% of people open Instagram or TikTok to decide what's for dinner. They see a recipe they love. They save it. They forget it. They order takeout.

Food creators build audiences worth billions in grocery intent. None of it converts.

The fix

PlatePay is the autonomous agent that closes the gap. It watches creator content, builds shoppable carts, monitors subscriber nutrition, and re-engages the lapsed. All day. Every day.

The future of grocery is a follow, not a search.

Follow your favorite food creators. Let AI handle the rest.

Creator-led commerce Autonomous carts Nutrition-first Instacart-powered